Can we save the physical book? Some say that a bookless world may be inevitable. Others are more sanguine, seeing the Apple retail model potentially revolutionizing the traditional old bookstore. And then there are those who are trying to save the physical book by next generation marketing, creating innovative campaigns to reinvent the old medium.Source: http://feedproxy.google.com/~r/Techcrunch/~3/-ZTinaAUows/
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